MBA/EMBA导师机密讲义（5）《MBA市场营销管理》完整讲义
<p class="MsoNormal" style="margin:0cm 0cm 0pt"><shapetype id="_x0000_t75" stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" opreferrelative="t" ospt="75" coordsize="21600,21600"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t"></path><lock aspectratio="t" vext="edit"></lock></shapetype><shape id="_x0000_s1027" wrapcoords="-62 0 -62 21538 21600 21538 21600 0 -62 0" type="#_x0000_t75" style="margin-top:7.35pt;z-index:-2;left:0px;margin-left:0.3pt;width:24;position:static;height:24;text-align:left"><imagedata src="&#102;ile:///C:\DOCUME~1\xchy\LOCALS~1\Temp\msohtml1\01\clip_image001.png" otitle="00" blacklevel="-5243f"></imagedata><wrap type="tight"></wrap></shape><shape id="_x0000_s1026" wrapcoords="-61 0 -61 21545 21600 21545 21600 0 -61 0" type="#_x0000_t75" style="margin-top:1.15pt;z-index:-3;left:0px;margin-left:0.3pt;width:24;position:static;height:24;text-align:left"><imagedata src="&#102;ile:///C:\DOCUME~1\xchy\LOCALS~1\Temp\msohtml1\01\clip_image003.png" otitle="mgt311a00" blacklevel="-1966f"></imagedata><wrap type="tight"></wrap></shape><font size="5"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:10pt;color:maroon;font-family:华文隶书">MBA</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:10pt;color:maroon;font-family:华文隶书">／<span lang="EN-US">DBA</span>系列讲义<span lang="EN-US"><p></p></span></span></b></font></p><p class="MsoNormal" align="center" style="margin:0cm 0cm 0pt;text-align:center"><b style="mso-bidi-font-weight:normal"><span style="font-size:10pt;color:red;font-family:华文中宋"><font size="6">《市场营销管理》<span lang="EN-US"><p></p></span></font></span></b></p><p class="MsoNormal" style="margin:0cm 0cm 0pt;text-indent:15.75pt;mso-char-indent-count:1.5"><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><p><font face="Times New Roman"> </font></p></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt;text-indent:21pt;mso-char-indent-count:2.0"><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">完全采用国际</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><font face="Times New Roman">MBA</font></span><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">实战案例教学为主的讲义，此课程为大学</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><font face="Times New Roman">MBA</font></span><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">、</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><font face="Times New Roman">EMBA</font></span><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">、</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><font face="Times New Roman">DBA</font></span><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">学员必修课程，内部讲义仅限自修。</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><p></p></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt;text-indent:47.25pt;mso-char-indent-count:4.5"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第一章<span lang="EN-US"><span style="mso-spacerun:yes"> </span></span>市场营销概论<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt;text-indent:47.25pt;mso-char-indent-count:4.5"><span style="font-family:宋体;mso-bidi-font-size:10.5pt">第二章 营销调研和预测<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt;text-indent:47.25pt;mso-char-indent-count:4.5"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第三章消费者和组织市场购买行为<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt;text-indent:47.25pt;mso-char-indent-count:4.5"><shape id="_x0000_s1028" wrapcoords="-162 0 -162 21427 21600 21427 21600 0 -162 0" type="#_x0000_t75" style="margin-top:15.6pt;z-index:-1;left:0px;margin-left:-61.8pt;width:24;position:static;height:24;text-align:left"><imagedata src="&#102;ile:///C:\DOCUME~1\xchy\LOCALS~1\Temp\msohtml1\01\clip_image005.jpg" otitle="调整大小 经济管理大学"></imagedata><wrap type="tight"></wrap></shape><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第四章目标营销和市场定位<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第五章 战略规划和营销计划<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第六章 产品与品牌策略<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt">第七章 分销渠道策略<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第八章 定价策略<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt">第九章 整合营销与广告<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第十章<span lang="EN-US"><span style="mso-spacerun:yes"> </span></span>全新<span lang="EN-US">4P</span></span></p><p class="MsoNormal" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial"><span lang="EN-US"></span></span> </p><p class="MsoNormal" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial"><span lang="EN-US"><p></p></span></span> </p><br /><br /><br /><br /><br /> <p> <br />全国迷你MBA职业经理双证班 火热招生 权威双证</p><p>认证系列：高级职业经理CEO资格认证、人力资源总监、营销经理、财务总监、企业培训师、酒店经理、品质经理、生产经理、营销策划师等学习认证系列。<br />颁发双证：通用高级经理资格证书＋MBA高等教育研修结业证书（含2年全套学籍档案）<br />证书说明：证书全国通用、国际互认、电子注册，是提干、求职、晋级、移民的有效依据<br />学习期限：3个月（允许工作经验丰富学员提前毕业） <br />收费标准：全部学费1280元 <br />学校网站：<a href="http://www.mhjy.net">www.mhjy.net</a> 报名电话：0451－88723232 咨询邮箱：<a 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